Multivitamin Showdown: 7 Popular Brands Tested
Updated August 12, 2024 | 7 min read
We sent 7 popular multivitamin brands to independent labs for testing. The results revealed significant differences in potency, absorption, and value. Here's what we discovered.
Our Testing Methodology
Each multivitamin was tested for:
- Label Accuracy: Do vitamins contain what they claim?
- Absorption Rate: Dissolution testing to ensure bioavailability
- Purity: Testing for contaminants and heavy metals
- Value Analysis: Cost per serving vs nutritional content
Test Results: Ranked by Overall Score
🥇 #1 Thorne Basic Nutrients 2/Day
94/100Price: $37/month | Servings: 60 capsules
Exceeded label claims for most nutrients. Superior absorption with methylated B vitamins and chelated minerals. NSF certified for purity.
Standout features: Bioactive forms, no artificial additives, third-party tested
Best for: Those seeking premium quality and maximum absorption
🥈 #2 Garden of Life Vitamin Code Men/Women
89/100Price: $25/month | Servings: 120 capsules
Raw, whole-food based vitamins with probiotics and enzymes. Excellent label accuracy and unique delivery system.
Standout features: Whole food sources, probiotics included, easy on stomach
Best for: Natural health enthusiasts, sensitive stomachs
🥉 #3 Life Extension Two-Per-Day
86/100Price: $22/month | Servings: 120 capsules
Science-based formulation with higher potencies than typical multivitamins. Excellent value for the nutrient density.
Standout features: High potency formula, research-backed ingredients
Best for: Value-conscious buyers wanting clinical-grade nutrition
#4 Rainbow Light Men's/Women's One
82/100Price: $28/month | Servings: 90 tablets
Food-based multivitamin with digestive support blend. Good absorption scores but some nutrients below label claims.
Best for: Those preferring food-based supplements
#5 Nature Made Multi Complete
78/100Price: $15/month | Servings: 130 tablets
USP verified and widely available. Basic but reliable formulation with acceptable absorption rates.
Best for: Budget-conscious consumers, widely available
#6 Centrum Silver Adults 50+
74/100Price: $12/month | Servings: 100 tablets
Most affordable option with adequate nutrient levels. Some absorption issues with mineral forms used.
Best for: Budget buyers, seniors needing basic coverage
#7 Vitafusion Adult Gummy Vitamins
68/100Price: $18/month | Servings: 75 gummies
Tasty gummy format but limited nutrient profile. Contains added sugars and artificial flavors.
Best for: Those who can't swallow pills, kids transitioning to adult vitamins
Key Findings
Brand | Label Accuracy | Absorption Rate | Value Score | Overall Grade |
---|---|---|---|---|
Thorne Basic Nutrients | 98% | Excellent | Good | A |
Garden of Life | 95% | Excellent | Very Good | A- |
Life Extension | 94% | Very Good | Excellent | B+ |
Rainbow Light | 89% | Good | Good | B |
Nature Made | 92% | Fair | Excellent | B- |
What We Learned
Price Doesn't Always Equal Quality
Life Extension Two-Per-Day offers clinical-grade nutrition at a fraction of premium brand prices. Meanwhile, some expensive options underperformed in our tests.
Absorption Matters More Than Potency
Brands using cheaper mineral forms (like magnesium oxide) showed poor dissolution rates, meaning less nutrition reaches your bloodstream.
Third-Party Testing Is Crucial
Brands with independent verification (USP, NSF, or similar) consistently performed better in purity and label accuracy tests.
Our Recommendations
Best Overall: Thorne Basic Nutrients for superior quality and absorption
Best Value: Life Extension Two-Per-Day for clinical nutrition at fair prices
Best Natural: Garden of Life for whole-food based nutrition
Budget Choice: Nature Made for basic coverage at low cost
Important Notes
- Multivitamins supplement, not replace, a healthy diet
- Consult your healthcare provider before starting any supplement
- Individual needs vary based on age, gender, diet, and health status
- Some nutrients are better absorbed from food sources
Testing was conducted by independent laboratories following USP standards. Results reflect products tested in August 2024.